June 15 2020 | NEWS


Women are beginning to see the extent of damage synthetic chemicals are causing to their hair, and they’re really looking for an alternative that will work for them.

Beautiful hair that is lustrous and manageable happens to be every woman’s dream. But experimenting with colors, styles, haircuts, curls, waves and everything else can happen only when your hair is healthy enough to take the stress of these processes.

As you are already aware, factors like stress, pollution, and the sun have a big hand in disrupting the natural beauty of your hair. There are many treatments though, which can make the hair lovely and soft. And to make the effect long-lasting, the hair needs nutrients from mother nature. Look long and grows strong naturally.

So where do we find a fix for all these problems? Well, it all comes down to what you eat.

Inside-out, Outside-in

Hair strands are made up of a protein produced by keratinocyte commonly known as keratin, and constant nourishment is necessary to top up the levels. Keratin strengthens the hair and nourishes it. Nails and tooth enamel are also made up of the same protein.

Keratin is one of the most critical nutrients your hair needs. Only certain foods, when co- nsumed daily can help the body in the production of keratin naturally.

If you haven’t started yet, switch to consuming protein-enriched, sulphurous and foods rich in biotin, iron and vitamins. Give the body the amino acids, essential to produce keratin in the body.

Minerals and vitamins are natural boosters of Vitamin C, Vitamin E, Vitamin B, Zinc, Omega-3. When you absorb these from your diet, you boost the production of Keratin in the body, strengthening hair growth and preventing hair loss.

Eat chicken, milk, egg, yogurt, nuts, lentils, beans, they are loaded with protein. Eat leafy greens and sprouts, broccoli, peppers and papaya. Fruits such as strawberries, peaches are also filled with antioxidants and various vitamins that can be very beneficial for hair and scalp health.

Enjoy these keratin rich foods which are great for your hair growth, and have the patience to achieve gorgeous locks of lustrous hair. More important, hair fall, dry and rough hair, frizzy hair will eventually become a thing of the past.

From loss to gloss

Women also need to accept the fact that being versatile in their approaches when taking care of their hair will prove beneficial in the short as well as in the long run. Not only cha- nging the texture of the hair, they will also strengthen the hair bonds.

Maintaining an ideal balance of keratin in your body delivers safe, powerful, perfect re- sults for any ethnicity, curl pattern, or climate. Extremely high-performance, keratin treatments are ideal for this purpose.

Beyond simply avoiding damage, keratin treatments strengthen, restore, and deep-cond-

ition hair, allowing it to grow longer. Gain more of a shine and smooth healthy texture. Your hair will look and feel amazing. And you get to wear them curly, or straight, or even mix half and half...do it all. Exceed expectations

Minimize long standing issues

• Keratin reduces water retention so hair dries in one-third the time

• Ends shrinkage — curls air-dry looser, longer

• Repels humidity to prevent frizz, pouf

• Stops breakage with a protective coating

• Blends textures by minimising pattern differences

Keratin treatments are the single-most powerful means available to structurally strengthen and lengthen hair. And of course the single best means to minimise heat exposure and styling time.

Remember, what you eat matters the most. This not only show up on the skin, but also the hair and most importantly, helps manage the feeling of well-being. Like they say, there is a science to everything, we believe there is a lot of art as well.

One thing that we do know for sure, is that a rich healthy shampoo that is free of all the dubious chemicals, and a salon that understands your hair can turn into your hair’s best friend. Forever.